Case Studies
Redesigning the Movie experience
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Engagement
12 min
User Satisfaction
4.5*
Zoho Corporation — Remote
• Built SQL-powered dashboards in Zoho Analytics to track product KPIs.
• Revamped the join-session workflow for Zoho Assist (1.5M+ users).
• Led pre-sales for Zoho Assist — RFPs, demos, implementation.
• Delivered technical demos of Zoho Lens AR to customers, partners.
• Techstack - SQL, APIs, Dashboarding, CRM Software Solutions, SDKs.
Solutions Engineer at Global SaaS company offering a suite of cloud-based tools for B2B and B2C businesses (December 2019 – July 2023)
Redesigning the Movie experience
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Engagement
12 min
User Satisfaction
4.5*
Zoho Corporation — Remote
Solutions Engineer at Global SaaS company offering a suite of cloud-based tools for B2B and B2C businesses (December 2019 – July 2023)
• Built SQL-powered dashboards in Zoho Analytics to track product KPIs.
• Revamped the join-session workflow for Zoho Assist (1.5M+ users).
• Led pre-sales for Zoho Assist — RFPs, demos, implementation.
• Delivered technical demos of Zoho Lens AR to customers, partners.
• Techstack - SQL, APIs, Dashboarding, CRM Software Solutions, SDKs.
Vendelux — Manhattan, NYC
• Deduplicated 43k org domains using advanced SQL improving data quality.
• Built a data pipeline to query, scrape, and validate attendee data using Snowflake, Google Search, and the Xverum database.
• Reduced attendee research time by 10 hrs/week using Perplexity’s search APIs.
• Automated event description generation with prompt engineering using Tavily + GPT-4o, saving $10K/month.
• Techstack - SQL, Python, Snowflake, ETL, LLMs, Dagster, Langchain.
DataOps & Analytics in a Series A startup (June 2024 – Present). Building a data product with access to attendee intelligence report
Zoho Corporation — Remote
Solutions Engineer at Global SaaS company offering a suite of cloud-based tools for B2B and B2C businesses (December 2019 – July 2023)
• Built SQL-powered dashboards in Zoho Analytics to track product KPIs.
• Revamped the join-session workflow for Zoho Assist (1.5M+ users).
• Led pre-sales for Zoho Assist — RFPs, demos, implementation.
• Delivered technical demos of Zoho Lens AR to customers, partners.
• Techstack - SQL, APIs, Dashboarding, CRM Software Solutions, SDKs.
Vendelux — Manhattan, NYC
• Deduplicated 43k org domains using advanced SQL improving data quality.
• Built a data pipeline to query, scrape, and validate attendee data using Snowflake, Google Search, and the Xverum database.
• Reduced attendee research time by 10 hrs/week using Perplexity’s search APIs.
• Automated event description generation with prompt engineering using Tavily + GPT-4o, saving $10K/month.
• Techstack - SQL, Python, Snowflake, Sigma, LLMs, Dagster.
DataOps & Analytics in a Series A startup (June 2024 – Present)
Building a data product with access to attendee intelligence report
HCLTech
Analyst at IT services company supporting global enterprise clients (August 2018 – November 2019)
• Improved data access and downstream quality by 30% through SQL-based data modeling.
• Provided L3 desktop support and managed client VM installations using Windows Server tools.
• Techstack - SQL, Data Modeling, Citrix Virtual Machines, Windows Server
Vendelux — Manhattan, NYC
• Deduplicated 43k org domains using advanced SQL improving data quality.
• Built a data pipeline to query, scrape, and validate attendee data using Snowflake, Google Search, and the Xverum database.
• Reduced attendee research time by 10 hrs/week using Perplexity’s search APIs.
• Automated event description generation with prompt engineering using Tavily + GPT-4o, saving $10K/month.
• Techstack - SQL, Python, Snowflake, Sigma, LLMs, Dagster.
DataOps & Analytics in a Series A startup (June 2024 – Present)
Building a data product with access to attendee intelligence report
Data Modeling Exercise
Understanding data modeling is key to designing efficient queries and scalable systems. In this case study, I built an end-to-end data model that transformed raw JSON data into well-structured relational tables—reinforcing concepts like data lineage, normalization, and schema design.
Shortcut – Job Search Assistant
Inspired by my passion for building products that solve real problems, I created Shortcut to support international students navigating the job search in a new country. I began by running a Qualtrics survey within my cohort to identify key pain points and the most sought-after resources. Based on the findings, I designed and built a simple front-end app that consolidated curated job search tools, resume templates, and how-to content—all in one accessible place.
Tech stack: Confluence, Figma, React, Qualtrics
Data Modeling Exercise
Understanding data modeling is key to designing efficient queries and scalable systems. In this case study, I built an end-to-end data model that transformed raw JSON data into well-structured relational tables—reinforcing concepts like data lineage, normalization, and schema design.
Web designer and expert in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
15 years
15 years
15 years
15 years
15 years
of industry exeperience.
Expertise extends to
Framer Development
Framer Development
Framer Development
Framer Development
Framer Development
enabling him to create
both aesthetically
pleasing and easily implementable.
Currently works as
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
at FLYR Hospitality
Web designer and expert in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
15 years
15 years
15 years
15 years
15 years
of industry exeperience.
Expertise extends to
Framer Development
Framer Development
Framer Development
Framer Development
Framer Development
enabling him to create
both aesthetically
pleasing and easily implementable.
Currently works as
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
at FLYR Hospitality
Web designer and expert in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
15 years
15 years
15 years
15 years
15 years
of industry exeperience.
Expertise extends to
Framer Development
Framer Development
Framer Development
Framer Development
Framer Development
enabling him to create
both aesthetically
pleasing and easily implementable.
Currently works as
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
at FLYR Hospitality
"He consistently exceeds our expectations"
"I recommend Goran whole-heartedly"
"Loved to work with Goran!"
"He consistently exceeds our expectations"
"I recommend Goran whole-heartedly"
"Loved to work with Goran!"
"He consistently exceeds our expectations"
"I recommend Goran whole-heartedly"
"Loved to work with Goran!"